BLOG VALUE TOOL · FLOW
Authorized users only · © Project Vantage
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Blog Influence Score
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0 = no influence  ·  100 = maximum blog impact
Enter site data to compute Blog Influence Score.
Est. Influenced Conversions
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Blog Entry Share
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Conversion Lift
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Path Participation
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Content Gravity
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Snapshot Date
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Weekly Snapshot Data
Snapshot Info
Site-Level Metrics
Blog Segment Metrics (pages containing /blog/)
Path Data
Add / Edit Blog Post
Blog Influence Score — Trend
Add at least 2 weekly snapshots to see trend.
Strategic Narrative

Auto-generated client-ready summary based on your most recent snapshot. Copy and paste directly into reports or presentations.

BLOG PERFORMANCE SUMMARY
Enter site data and save a snapshot to generate your narrative.
How to Pull FLOW Data from GA4

FLOW requires more data points than most tools — but all of them live in GA4 or Google Search Console. This guide tells you exactly where each one is. The trickiest ones (blog segment, assisted conversions, intent page navigation) have detailed instructions below.

💡 Key Setup: Blog Segment Filter
Almost every metric in FLOW requires filtering GA4 to pages containing /blog/ in the URL. Before pulling any numbers, set up a saved comparison in GA4 that filters by Page path containing "/blog/". This saves you significant time every week.
Total Sessions, Users & Conversions
Site-level baseline
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The site-wide totals that FLOW uses as denominators. These are your baseline — everything blog-related gets compared against these numbers.
Where to find them:
  1. Go to Reports → Acquisition → Traffic Acquisition
  2. Set date range to your week
  3. Total Sessions — bottom row total of the Sessions column
  4. Total Users — same report, Users column total
  5. Total Conversions — go to Reports → Engagement → Conversions, select your key event, note the total count
⚠ Gotcha
Make sure you're using the same conversion event consistently every week. If you have multiple conversion events (form_submit, phone_call, etc.), either pick one primary event or sum them — but don't change which ones you include week to week.
Site Engagement Rate
Site-level baseline
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GA4's engagement rate — the percentage of sessions that lasted more than 10 seconds, had a conversion event, or had 2+ pageviews. This is your site-wide quality baseline.
Where to find it:
  1. Go to Reports → Acquisition → Traffic Acquisition
  2. Find the Engagement rate column (may need to add it via the column customization icon)
  3. Look at the overall total row at the bottom — that's your site engagement rate
  4. Enter as a decimal: 54% = 0.54
💡 Pro Tip
If you don't see Engagement rate as a column, click the pencil/customize icon in the top right of the report table and add it from the available metrics list.
Site Pages Per Session & Organic Sessions
Site-level baseline
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Pages per session measures browse depth. Organic Sessions is the count of sessions that arrived via organic search — used to calculate your site's organic reach rate as a baseline for content gravity.
Pages per session:
  1. Go to Reports → Engagement → Pages and Screens
  2. Note total Views and divide by total Sessions from Traffic Acquisition
  3. Example: 21,600 views ÷ 12,000 sessions = 1.8
Organic Sessions:
  1. Go to Reports → Acquisition → Traffic Acquisition
  2. Find the row for Organic Search
  3. Copy the Sessions number directly — that's it
  4. Example: 4,800 organic sessions
💡 Tip
The tool converts this to a rate automatically — just enter the raw session count.
Blog Sessions, Users, Entrances & Engaged Sessions
Blog segment
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The core blog traffic metrics. All require filtering GA4 to pages containing /blog/ in the URL path.
Where to find them:
  1. Go to Reports → Engagement → Pages and Screens
  2. Click the filter icon → Add filter → Page path → contains → /blog/
  3. Blog Sessions — Sessions column total with /blog/ filter active
  4. Blog Users — Active Users column total
  5. Blog Engaged Sessions — Engaged sessions column total (add column if needed)
  6. For Blog Entrances: switch to Reports → Acquisition → Traffic Acquisition with the same /blog/ page filter and look at Sessions (first-touch entries)
💡 Pro Tip
Save this filtered view using the bookmark icon in GA4. Next week you just open the bookmark, change the date range, and read the numbers. Saves 5 minutes per report.
Blog Assisted Conversions
Blog segment — advanced
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Conversions where a blog page appeared somewhere in the user's journey — not necessarily the last touchpoint. This is the most powerful FLOW signal and the hardest to pull cleanly.
Method 1 — GA4 Explorations (most accurate):
  1. Go to Explore → Blank exploration
  2. Add dimension: Page path
  3. Add metric: Conversions
  4. Add segment: Users who visited a page matching /blog/
  5. The total conversions shown = users who touched blog AND converted (at any point in their journey)
Method 2 — GA4 Advertising (if Google Ads connected):
  1. Go to Advertising → Attribution → Conversion paths
  2. Filter paths containing /blog/ pages
  3. Sum conversions on those paths
⚠ Gotcha
GA4's default attribution model is data-driven or last-click — it may not give blog credit even when it appeared in the path. Explorations gives you a truer picture of participation regardless of attribution model.
💡 Pro Tip
If this is too complex initially, use blog direct conversions × 2.5 as a rough proxy for assisted conversions. It's not precise but it's directionally useful while you build the proper Exploration report.
Blog → Intent Page Sessions & Conversions with Blog Touchpoint
Path data — advanced
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How many blog sessions moved to a high-intent page in the same session, and how many total conversions involved a blog touchpoint anywhere in the journey.
Blog → Intent page sessions:
  1. Go to Explore → Path exploration
  2. Set starting point: Page path contains /blog/
  3. Look at Step 2 — which pages do blog visitors go to next
  4. Sum sessions that went to any of your intent pages (/contact, /services, /pricing, etc.)
Conversions with blog touchpoint:
  1. Go to Advertising → Attribution → Conversion paths
  2. Look for paths that include any /blog/ page
  3. Count total conversions on those paths — this is your BPPR numerator
⚠ Gotcha
Path Exploration in GA4 is session-scoped by default. A user who reads a blog post on Monday and converts on Friday may not show as a connected path. Use the Explorations user segment method from the Assisted Conversions section for a more accurate cross-session view.
Individual Blog Post Metrics
Post-level data
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Per-post data for the Blog Post Rankings. You don't need to pull all posts every week — update individual post data when running quarterly content audits or when a specific post is being evaluated.
Where to find post-level data:
  1. Go to Reports → Engagement → Pages and Screens
  2. Filter: Page path contains /blog/
  3. Each row = one blog post with its Sessions, Engaged sessions, and Views
  4. For assisted conversions per post: use Explorations with Page path as dimension and filter to specific post URL
  5. For intent transitions per post: use Path Exploration starting from the specific post URL
💡 Pro Tip
Focus post-level data entry on your top 10–15 posts by traffic first. The rankings will still be meaningful with partial data, and you can fill in the rest over time. Don't let perfect be the enemy of good.
Model Weights
Blog Influence Score Weights (must sum to 100)
Total: 100 ✓
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Comparison Scoreboard

Define two date ranges to compare blog performance over time. The tool averages all snapshots that fall within each range.

⚠ Use consistent time spans across all three periods — comparing one month to one week will produce misleading results. Month-to-month or quarter-to-quarter comparisons work best.
① Earlier Period
② Current Period
Add at least 2 snapshots to use the comparison scoreboard.